Our human-centered design process
Discover and Define
Ideate and Imagine
Plan and Prototype
Launch and Learn
We combine intellectual rigor with innovative creativity to design human-centered solutions that build customer and employee loyalty.
The intellectual rigor needed to make data-driven decisions.
Consumer Research & Insights
We gather relevant data and extract key insights to properly define core challenges, inform data-driven decisions, and build the foundation for long-term strategy development.
- Focus Groups, Stakeholder Interviews, Surveys and User Observation
- Current State Analysis, Market Research, Consumer Research, and Competitive Benchmarking
EX Strategy & CX Strategy
We filter innovative ideas through organizational constraints to develop actionable strategies that drive quantifiable business outcomes.
- Employee Experience and Employer Brand Strategy Development
- Customer Experience Strategy Development
Measurement & Reporting
We help you rapidly iterate by embedding measurement and feedback loops that improve quantifiable outcomes.
- Quantitative and Qualitative User Feedback Result and Outcome Measurement
The innovative process needed to design creative solutions.
We design strategies, systems, and solutions that optimize the human impact of employees and customers.
- Resource, Process, and Experience Design
- Prototype and Wireframe Design
- Audience Journey Mapping & Persona Design
We produce video content, digital resources, and physical assets that capture imaginations and engage audiences.
- Video Production
- Graphic Design and Motion Graphics
- Physical Asset Development
Implementation & Integration
We guide key messages, strategy activation, and organizational changes past roadblocks that stand in the way of successful implementation.
- Customer Experience Activation
- Content Distribution
- Communication Campaign Rollout